Apple Gaming

Introduction
Apple is certainly has in the last few years really taken off in terms of profitability and general consumer awareness of their products. There have been a number of radical and aggressive moves undertaken by the management, many of which have proved to be successful. Despite the surges in profit and market share in the last few years, and the popular marketing campaigns, Apple has failed to entrench itself as a serious competitor against PCs in terms of market share. Apple’s 2006 Year over Year market share increase of 16%, while massively out-weighing the industry average still only results in an increase from 4.4% to 4.8%, Hardly a major threat to the PC platform.[digg=http://digg.com/gaming_news/Why_Apple_Gaming_Sucks]

I had the fortunate privilege of working for Apple last summer as an intern, and I can tell you the company is just as phenomenal from the inside as they seem to be from the outside. Having never used a mac before working there, I was definitely a fan of the smooth interface and the elimination of the “Death by a thousand paper-cuts” experience that one often finds using Windows (or Linux, for that matter). Despite this, at the end of the summer I couldn’t bring myself to buy a Mac, even though I needed a new computer, and I could leverage employee discounts. The reason was simple. Gaming.

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